I have been trying to figure out the brand's name for the past year. I read about once in an online article... browse through their site and forgot about it.
And today, popping into my inbox, an invitation to visit them in London! But alas, I'm not in London. I really wanna go to their 'exhibition'. As they do not have shops around the world, unlike commercial brands like Hugo Boss or YSL...
Theirs shops or should I say display lasts only a few days in major cities around the world. And after customers place their order and their measurements taken. Only will their items of tailored clothing arrive in the post! :)
I am quite into their designs as I find them really clean cut.
F/W 2009 Women's
source: C&A official webpage
F/W Men's 2009. I'm loving the Coat! :)
source: C&A official webpage
F/W 2009 - I think the cut is perfect. The suit is minimalistic but still makes a statement. :)
source: C&A official webpage
CLEMENS en AUGUST - Their official site.
Article on in the Times - Found the site! Read this but forgot about them, Silly me.
C&A
I think I will starting blogging about things I find on the internet and I think it's interesting! So I will not forget.!
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After doing some research... :)
C&A were the Topshop and H&M in the 70s and 80s, offering cheap, cheerful and fashionable apparel for everyone. But competition became stiff in the 90s and C&A were forced to shut down in 2001 in the UK.
Alex Brenninkmeijer, the founder of the brand decided to adopt a different approach. By making the brand more exclusive. He could charge better prices, but without the standard hierarchy of high street chain stores.
His prices are quite reasonable at £400 for a three piece suit, compared to £1200 suit from a traditional high end brand. He is cutting a lot of overhead and rent. He's clothes are displayed twice a year in
Berlin, New York, Copenhagen, London and nine other cities.
In that case, he can keep his company lean and slim if not more efficient and environmentally friendly too!
Essentially he is in the couture business, but he is not displaying his talents of minimalistic, chic and clean cut designs for mainstream audiences.
His clothes, not mass produced. And clients get to pick what they want. Instead of filtering the clothes in a store. The item will be custom fitted for you and sent to your home! :)
Alexander Brenninkmeijer, founder of the Clemens en August brand
© Nadine Fraczkowski & Jonas Leihener
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